Cutting Through the Festive Noise: Strategies to Reach Your Customers
Amidst the jingle bells and joyful tunes, the festive season heralds a cacophony of marketing messages. For businesses, standing out amidst this flurry of activity is crucial to reach customers effectively. Here are some strategies on how you can carve your niche in the festive bustle. 1. Define Your Unique Selling Proposition (USP): Begin by […]
Is it time to expand your business into Africa?
When times are tough or when you are expanding, it is a great option to expand into other regions. South Africa is fortunate to be regionally close to some fastest-growing markets and companies. Business Insider writes about the growth in Nigeria and Kenya. Depending on the industry, Agriculture, Telecommunication, Banking, Infrastructure, and Oil and Gas […]
How to diversify and grow your business to enter new markets
The ultimate aim of starting a business is to grow. Starting with a small business that one day is a large and profitable enterprise is the dream of all entrepreneurs. Getting to where you want to be can take many small steps, changes, and adjustments along the way. Here are four pointers on how you […]
Managing a remote team for the best results
While many companies have adopted remote working because of the Covid-19 Pandemic, others are struggling to adapt. For the many contract workers, freelancers, and small business owners, working from a home office or remote location like shared office spaces or coffee shops was normal. The large corporate still mainly run by the older baby boomers […]
